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[av_heading tag=’h3′ padding=’10’ heading=’Winegrowers of Dry Creek Valley – Passport Sweepstakes’ color=” style=” custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” margin=”][/av_heading]
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Challenge: Dry Creek Valley wanted to reach people who were unfamiliar with their annual event, Passport, and sign them up for their newsletter.
Approach + Solution: We developed a sweepstake giving away two tickets to Passport.
Tactics + Specific Steps:
- Created a compelling Facebook ad campaign
- Collected emails from entries
- Announced winners and emailed non-winners encouraging them to purchase tickets
Results:
- 300+ new email subscribers
- 18,500 impressions
- 20+ purchases (over $3,800 in revenue) as a direct result of the sweepstakes and follow-up email
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