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Client: Domaines Paul Mas

Goal: Secure features in major media outlets about Domaines Paul Mas winery which highlight not only the winery itself, but tell the story of owner/proprietor Jean-Claude Mas as a pioneer of the revival of the Languedoc wine region.

Situation Analysis: Winemaker Jean-Claude Mas is a pioneer who is not only annually producing more than 1.5 million cases of excellent-quality, attractively-priced French wine; he is also a visionary who is helping to restore the Languedoc wine region to a position of preeminence in the wine world. His efforts have received accolades and much coverage in the UK, Japan and Australia, but he is little known in the US.  

Actions: McCue developed a Media Mission to America’s publishing capital — New York City — where Jean-Claude told his story to A-list wine and food journalists, including editors from Wine Spectator, Food + Wine, Newark Star Ledger, Market Watch and half a dozen influential blogs.
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More Information About Our Wine PR Capabilities

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McCue specializes in integrated public relations and marketing for the Wine and Beverage industries. What sets us apart is our team’s specialties and industry leading insights. This includes digital and social media specialists, influencer marketing gurus, engaging content creators, virtual event experts, video makers, and of course, major wine geeks. We’re headquartered in LA, one of the nation’s biggest wine markets.
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